DBI Hotels Group · Revenue Intelligence SLTDA Data · 2025 Full Year · Confidential
Sri Lanka Tourism · Revenue Management Dashboard
Market & Season Intelligence
Source: SLTDA 2025 Annual Statistics · For internal revenue management use — DBI Hotels Group
2025 Full Year
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Total Arrivals
2.36M
↑ Record — surpassed 2018 peak
Peak Month
January
133,063 arrivals
Low Month
May
68,273 arrivals · −49% vs Jan
Leisure Share
52%
Primary trip purpose
Post-COVID record year
2025 surpassed the 2018 all-time peak of 2.33M, reaching 2.36M. Tourism fully recovered and entered a new growth phase.
Market composition shift
India dominates at 22.5% share. Eastern Europe (Russia, Poland) and South Asia (Bangladesh, Pakistan) gaining rapidly vs 2018 baselines.
Revenue opportunity
Leisure at 52% is the core segment. MICE at 5% is underdeveloped — January and February remain the highest-yield months for rate optimisation.
Monthly arrival trend
Monthly arrivals data.
Top source markets
Fast-growing: Bangladesh +50.6% · Pakistan +65.8% · Australia +26.0% · France +24.6% · Netherlands +34.3%
Regional seasonality calendar — SLTDA resort regions
Region JanFebMarAprMayJunJulAugSepOctNovDec
West Coast
Colombo · Negombo · Kalpitiya · Bentota · Hikkaduwa
HHHMLLLMMMMH
South Coast
Galle · Unawatuna · Mirissa · Tangalle · Hambantota
HHHMLLLMMMMH
East Coast
Trincomalee · Nilaveli · Pasikudah · Arugam Bay
LMMHHHHHMLLL
North & Jaffna
Jaffna · Mannar · Vavuniya
MMHHHHHHMLLM
Hill Country
Kandy · Nuwara Eliya · Ella · Bandarawela
HHHHMMMMMLLH
Cultural Triangle
Sigiriya · Anuradhapura · Dambulla · Polonnaruwa
HHHHMMHHMLLH
Wildlife Parks
Yala · Udawalawe · Minneriya · Wilpattu
HHHHMMHHHMLM
High season — full rack rate, min-stay enforcement Mid / shoulder — value-add packages Low season — promotions, fill strategies
Best-sell windows by region
West & South Coast
December → March
Peak EU/UK/Russia demand. Push full rack rate. Enforce 3-night minimum. Upsell whale-watching Jan–Mar.
East Coast
April → August
Counter-season opportunity. Target Indian & Australian FIT. Package surf + beach. Drive OTA from March.
Hill Country
January → April
Combine with Cultural Triangle circuit. UK & German long-haul peak. Ella–Kandy train journey upsell.
Wildlife / MICE
Jan–Apr · Jul–Sep
Yala peak Jan–Apr. Minneriya elephant gathering Jul–Sep. MICE focus for May–Aug fill strategy.
Pricing & occupancy guidance
High Season
Dec–Mar (W/S)
Apr–Aug (East)
  • Full rack rate only
  • 3-night min stay
  • No LM discounts
  • Upsell transfers
  • Close free cancel
Shoulder
Apr, Aug–Nov
(W/S coast)
  • 5–15% flex discount
  • Add-on experiences
  • Early-bird 60-day rate
  • Push F&B packages
  • Group & GIT rates
Low Season
May–Aug (W/S)
Oct–Jan (East)
  • 20–30% promo rate
  • East coast cross-sell
  • Ayurveda & wellness
  • MICE & corporate
  • Staycation packages
AI Revenue Advisor — powered by Claude
Context: 2025
Select a year above, then ask a question. The AI advisor will respond using data specific to that year.
DBI Hotels Group · Sri Lanka Revenue Intelligence · Data source: SLTDA Annual Statistics · AI insights via Anthropic Claude · v2.0